Course Content and Outcomes Guides (CCOG)

CCOG for GD 114 archive revision 202203

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Effective Term:
Summer 2022 through Fall 2024

Course Number:
GD 114
Course Title:
Introductory Typography
Credit Hours:
3
Lecture Hours:
0
Lecture/Lab Hours:
60
Lab Hours:
0

Course Description

Introduces the letterform as a design element. Focuses on using typography as the primary visual in graphic design exploration. Includes font classification, composition, vocabulary and production techniques. Introduces current Macintosh computer operating system, industry technical requirements, classroom procedures and overview of the technology used in the Graphic Design program.

Addendum to Course Description

This is a required course for students intending to continue in the Graphic Design program at Portland Community College. In order to declare a major of Graphic Design and continue in subsequent courses within the PCC GD Program, students must earn a grade of “B” or higher in GD114, and GD120 and GD 150.

Intended Outcomes for the course

Upon completion of the course students should be able to:

  • Use the computer operating system to increase production workflow.
  • Utilize the form of letters as design elements.
  • Alter existing letterforms to create original designs.
  • Identify defining characteristics of typefaces.
  • Use typographic vocabulary when discussing, analyzing or presenting designs.

Outcome Assessment Strategies

Design typographic layouts using specific design principles and techniques.
Quizzes on type anatomy, typographic terminology and type identification.

Course Content (Themes, Concepts, Issues and Skills)

THEMES
Efficient Computer Use
Design Principles
Typographic Form
Visual Details

ISSUES
Using Networked Technology
Type Alteration
Hierarchy
Composition

CONCEPTS
Organization
Non-Digital Exploration
Design Process
Typographic Vocabulary
Detail

SKILLS

  • Access and navigate Macintosh operating system
  • Use a standardized naming system
  • Access, upload and download files on a network
  • Utilize the design process.
  • Work with type as a design element.
  • Use correct typographic terminology.
  • Use the photocopy machine as a design tool.
  • Work with rulers, templates and French curves.
  • Create accurate layouts with trim marks and bleeds.
  • Present and analyze designs with a group.