Course Content and Outcomes Guides (CCOG)

CCOG for GD 122 archive revision 201701

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Effective Term:
Winter 2017 through Winter 2020

Course Number:
GD 122
Course Title:
Graphic Design 2
Credit Hours:
3
Lecture Hours:
0
Lecture/Lab Hours:
60
Lab Hours:
0

Course Description

Builds on the basic concepts of graphic design. Emphasizes color, including color theory, vocabulary, color schemes, and the effects of color. Focuses on identifying graphic styles, brainstorming techniques, and introduces 3-dimensional design. Focuses attention on design process, presentation, and industry standards.

Addendum to Course Description

 A grade of "B" or higher is required for placement into the second year of the Graphic Design Program

Intended Outcomes for the course

Upon completion of the course students should be able to:

  • Create professional-level graphic design layouts which utilize industry-accepted color models.
  • Demonstrate an understanding of color theory.
     

Outcome Assessment Strategies

Projects will be the major criteria for evaluation. Emphasis will be placed on professional standards including following: project specifications, creativity, presentation, ability to meet deadlines and critique participation. Additional methods of assessment may include quizzes, exercises, assignments, and attendance.

Course Content (Themes, Concepts, Issues and Skills)

THEMES
Color Theory

ISSUES
Hand-rendered Images in Digital Layouts
Color Models
Attention to Detail
Problem Solving

CONCEPTS
Cultural Awareness
Critical Thinking
Workflow
Balance
Hierarchy
Craft
Detail

SKILLS

  • Develop design solutions through process driven methods.
  • Use creative brainstorming techniques to generate ideas
  • Correctly use graphic design tools and materials
  • Hand render cleanly and accurately
  • Identify design elements and principles
  • Demonstrate visual hierarchy, focal points and eye flow
  • Present and discuss work in front of a group, using appropriate design terms and vocabulary
  • Analyze and critique designs both independently and in a group
  • Research and use outside resources for highest quality output
  • Create a color wheel from memory
  • Combine and apply basic color schemes to graphic designs
  • Create emotional and psychological effects of color
  • Use the color vocabulary in written work and oral presentations
  • Correctly prepare artwork for presentation