Portland Community College | Portland, Oregon

 A "B" grade or higher is required for placement into the second year of the Graphic Design program

Upon completion of the course students should be able to:

• Develop a brand identity for a client.
• Apply identity elements to various communication materials.

• Research an existing business or event
• Identify existing symbolism and color palettes
• Create a symbol independent of typography
• Create a symbol that works in both B&W and multiple colors
• Create a scalable symbol
• Work with multiple colors, format sizes, dimensions and a variety of materials
• Explore type, symbol and color relationships
• Apply selective color palette
• Create packaging incorporating specific identity elements

THEMES
Identity analysis and re-design

ISSUES
Symbols and logo lock-ups
Limited color palettes

CONCEPTS
Identity Awareness
Identity Application
Critical Thinking
Workflow
Balance
Hierarchy
Craft
Detail

SKILLS

• Develop design solutions through process driven methods.
• Explore symbol design based on research elements
• Correctly use graphic design tools and materials
• Identify design elements and principles
• Demonstrate visual hierarchy, focal points and eye flow
• Present work to a group, using appropriate design terms and vocabulary
• Analyze and critique designs both  independently and in a group
• Combine illustration and layout using multiple software programs.
• Correctly prepare artwork for presentation