CCOG for MM 120 archive revision 202504
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- Effective Term:
- Fall 2025
- Course Number:
- MM 120
- Course Title:
- Multimedia Design
- Credit Hours:
- 2
- Lecture Hours:
- 20
- Lecture/Lab Hours:
- 0
- Lab Hours:
- 0
Course Description
Addendum to Course Description
Intended Outcomes for the course
Upon successful completion of the course, students should be able to:
-
Identify the components of multimedia that effectively convey an idea to a targeted audience.
-
Apply basic project strategies (storyboards, flow charts, design briefs) to articulate project goals and the development process.
-
Design layouts for interactive multimedia applications.
-
Apply information architecture and human factors principles to effectively engage targeted audiences.
-
Evaluate the quality and effectiveness of various interactive interfaces and identify areas for improvement.
Course Activities and Design
Course material will be presented in a lecture format. This course is designed to maximize learning through the use of strategies such as outcome based instruction, collaborative learning, contextual application and performance based assessment. Lecture material will consist of discussion, diagrams, multimedia, and other educationally sound practices. Other activities will include hands-on utilization of multimedia software. Demonstration and handout materials will be provided.
Outcome Assessment Strategies
Assessment is designed to indicate achievement of the course outcome and performance tasks. The instructor will outline the methods used to assess student progress and the criteria for assigning a grade at the beginning of the course. Assessment will be based upon a combination of in-class participation, examinations, and quality of the multimedia project(s). Determination of problem solving skills, team work, and communication skills may also be included.
Course Content (Themes, Concepts, Issues and Skills)
Related Instruction
Human Relations
Hours: 60-
Identify the components of multimedia that effectively convey an idea to a specific audience.
-
Apply basic project strategies (storyboards, flow charts, design briefs) to articulate project goals and the development process.
-
Design layouts for interactive multimedia applications.
-
Employ information architecture and human factors principles to effectively reach targeted audiences.
-
Evaluate the quality and effectiveness of various interactive interfaces and identify areas for improvement.
Content (Activities, Skills, Concepts, etc.): provide details or specifics
Concepts:
Focusing on what it is we're trying to communicate and who it is we're communicating with. How users now want to be engaged in conversation, rather than just sit idly by and be entertained. It's the designers’ job to make sure that engagement and interaction happens.
Activities:
Project Briefs:
What is the project? Who is the Client? Describe the Project with Three Key Tone Words. Who is your target audience? What is the overall objective of the project?
Discuss various different types of goals. Examples of interactive projects are shared that implement these goals in order to call out how it effects design decisions. Discuss how content differs from concept and how considering your target audience will help shape these decisions as well.
Practice through a group process in which students are asked to establish goals, target audience, concept and method of delivery.
Within their groups they are asked to assign themselves different roles: Art Director, Project Manager, Producer, and Designer(s) based on their own strengths and interests. At the end of this process they are asked to pitch their proposals to the class as if it was a client. After the presentations discuss challenges with the process and what was rewarding about it. Review the presentations from the audience's perspective, discussing what made presentations more or less successful. A debriefing is held regarding the process as well as the audience perspective of the presentations success.
Discuss the value of a quality critique and what characteristics one has to promote the different perspectives can have on the development of a project. Participate in individual and group evaluations of the MM plan.