Course Content and Outcomes Guides (CCOG)

CCOG for MUC 165 archive revision 201801

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Effective Term:
Winter 2018

Course Number:
MUC 165
Course Title:
Business for the Musician
Credit Hours:
1
Lecture Hours:
10
Lecture/Lab Hours:
0
Lab Hours:
0

Course Description

Instructs prospective music-related business owners, such as bands or private teachers, how to initiate, organize and operate a successful small business. Included are promotion, marketing, and record-keeping. Audit available.

Intended Outcomes for the course

  1. Material will be presented in a lecture/discussion format. Visual presentations and handouts will facilitate the student's basic understanding of subject material.
  2. Students will learn to apply principles of time management.
  3. Students will be able to assess their marketable skills.
  4. Students will set short and long-term goals.
  5. Students will be able to put together a marketing concept.
  6. Students will be able to construct a music industry tree.
  7. Students will be able to define independent vrs. Major record labels.
  8. Students will be able to take steps to secure copyright protection for original works.
  9. Students will be able to organize business and tax records.
  10. Students will be able to develop a press kit.

Students will be able to pursue booking engagements or market services.
Students will learn how to generate publicity.

Outcome Assessment Strategies

The type of assessment will be determined by the individual instructor. Assessment methods may include:

  1. Attendance and participation
  2. Completion of the time management exercise
  3. Completion of the skill assessment
  4. Completion of short and long-term goal assignment

Course Content (Themes, Concepts, Issues and Skills)

COURSE CONTENT

  1. Principles of time management
  2.  Assessment of marketable skills
  3. Setting short and long-term goals
  4. Marketing concepts
  5. Independent vrs. Major record labels and distribution
  6. Constructing a music industry tree
  7. Copyrights for original works
  8. Record keeping
  9. Press kit components

Booking engagements/marketing services
Publicity
COMPETENCIES AND SKILLS

  1. The student will be able to apply principles of time management.
  2. The student will be able to assess marketable skills.
  3. The student will be able to set realistic short and long-term goals.
  4. The student will be able to implement a marketing concept.
  5. The student will be able to construct a music industry tree.
  6. The student will be able to keep records for tax purposes.
  7. The student will be able to construct a press kit.
  8. The student will be able to pursue booking engagements or market services.
  9. The student will be able to generate publicity.