Course Content and Outcomes Guides (CCOG)

CCOG for BA 150 Fall 2024


Course Number:
BA 150
Course Title:
Intro to Entrepreneurship
Credit Hours:
4
Lecture Hours:
40
Lecture/Lab Hours:
0
Lab Hours:
0

Course Description

Introduces the managerial practices of successful entrepreneurship in all types of organizations. Evaluates the business skills, leadership skills, traits, and commitment necessary to successfully operate an entrepreneurial venture. Reviews the challenges and rewards of entrepreneurship. Examines entrepreneurial businesses in the United States and their impact on the economy. Considers recent trends in social entrepreneurship. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement or instructor permission. Audit available.

Intended Outcomes for the course

Upon completion of the course students should be able to:

  1. Apply an understanding of the multiple contexts in which entrepreneurs may work: as business owners, as employees working in small, mid-size or large companies, or as consultants.
  2. Identify the values and personal traits that strengthen an individual’s likelihood of successfully launching and operating an entrepreneurial venture and assess personal skills against those of successful entrepreneurs. 
  3. Identify opportunities in the marketplace, and the steps to develop a business plan/canvas for operating a business, and the options for securing funding for a new business venture.
  4. Understand the reasons small businesses fail, and how businesses that fail exit their markets.
  5. Identify the importance of creativity, leadership, innovation, continued learning, ethics, and networking for successful entrepreneurs.

Outcome Assessment Strategies

  • Class participation and discussions
  • Case study analysis
  • Individual assignments
  • Group projects
  • Presentations
  • Completion of assessment examinations 

Course Content (Themes, Concepts, Issues and Skills)

Themes, Concepts and Issues

Entrepreneurship produces an innovative and educated workforce

Entrepreneurship offers opportunities to revitalize the economy and put people back to work.

Competencies and Skills

Creative thinking

Innovation

Leadership

Networking

Assessing risks & opportunities

Managing finances

Making ethical business decisions

Developing business plans

Growing a business

Using emotional intelligence

Self-assessment