People Strategy, Equity, and Culture

Director of Admissions & Recruitment

  • Title: Director of Admissions & Recruitment
  • Category: Management
  • FLSA: Exempt
  • Grade: M

Job Summary

Under the direction of management, develops, supervises and evaluates the College strategic recruitment plan, including working with Enrollment Services to ensure a personalized and seamless approach to recruitment, admission and enrollment of new students.  Works closely with leadership to integrate efforts ensuring an effective, inclusive College-wide approach to recruiting students. Manages the day-to-day operations of district-wide Student recruitment. The position is responsible for hiring, orienting, training and supervising recruitment and administrative staff.

Typical Duties and Responsibilities

  1. Leads the planning, designing, coordination and implementation of district-wide student recruitment initiatives in alignment with PCC enrollment goals. Leads teams in facilitating on-campus and off-campus recruiting events.
  2. Expands the College’s capacity to recruit diverse and under-represented student populations, by adjusting recruitment strategies with an equity lens, investigating appropriate forums for engaging communities that represent those populations, and adjusting prospect-to-enrollment services to support in ways that are culturally appropriate.
  3. Monitors and analyzes enrollment and regional workforce data to identify target populations for recruitment and provides flexible, rapid response to emerging opportunities; evaluates and reports on trends and developments across priority and emerging markets to inform the College’s recruitment strategy.
  4. Identifies and achieves goals and targets for increasing and sustaining enrollment through targeted outreach campaigns, one-on-one follow-up with prospective students, developing deeper relationships with high schools, community organizations and local employers. Recognizes growth and development opportunities and responds effectively to emerging issues.
  5. Oversees the process of turning prospective students into admitted PCC students, utilizing the student recruitment Customer Relationship Management (CRM) system and associated communication systems to maximize effective outreach to prospective students. Advises the college on student recruitment systems and technologies to improve recruitment and enrollment management efforts.
  6. Supervises academic professionals, paraprofessionals, technical/support, and/or classified staff. Hires, evaluates, trains, disciplines and recommends dismissal of staff as necessary.
  7. Trains, manages and provides professional development to the student recruitment team, serving as points of contact for new students, to inform, direct, and support new students in successfully navigating admission to PCC. Collaborates college departments like marketing, advising, enrollment services, financial aid, and staff who engage with prospective students interested in specific programs to develop integrated student recruitment plans and tactics.
  8. Oversees coordination of multiple special events focused on strengthening partnerships and visibility with high schools, employers, and other community organizations to increase PCC enrollment. Serves as a liaison with internal and external offices and departments that enter in the recruitment process.
  9. Develops, implements and monitors student recruitment budget and evaluates events and campaigns, ensuring compliance with applicable fiscal restraints; implements and allocates resources following budget approval; approves expenditures.
  10. Collects and analyzes a variety of complex data and information. Prepares recurring management reports regarding recruitment and admissions, and performs statistical analysis and summarizes findings in enrollment and other applicable reports to revise recruitment plans. Presents prospective student trends, recruitment data and information, and recruitment strategic plan activity to multiple stakeholders.
  11. Develops and monitors the College’s prospective student communication plan, using multi-channel communications that align with set targets according to demographic, program of interest, region, etc.
  12. Stays current on student recruitment best practices.
  13. Performs other related duties as assigned.

Work Environment and Physical Requirements

Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily.  Frequent travel between campuses.  Occasional work outside of normal business hours including evenings and weekends.

Minimum Qualifications

Master’s degree in Student Affairs, Student Personnel Administration, Student Affairs, Education, Public Administration or other related field. Five (5) years of progressively responsible, professional level experience in higher education, in admissions, recruitment, outreach and marketing, including two (2) years of supervisory experience.

OR Bachelor’s degree in Student Affairs, Student Personnel Administration, Education, Public Administration or related field AND seven (7) years of progressively responsible, professional level experience in higher education, in admissions, recruitment, outreach and marketing, including two (2) years of supervisory experience.

OR Bachelor’s degree in any field AND nine (9) years of progressively responsible, professional level experience in higher education, in admissions, recruitment, outreach and marketing, including two (2) years of supervisory experience.

OR eleven (11) years of progressively responsible, professional level experience in higher education, in admissions, recruitment, outreach and marketing, including two (2) years of supervisory experience.

Knowledge, Skills, and Abilities

Knowledge of:
  • Higher Education and student services
  • Advanced principles and practices in the area of college admissions, dual enrollment, registration and payment requirements;
  • Opportunities and challenges affecting community colleges in terms of student recruitment and enrollment management;
  • Supervisory principles;
  • Budgeting principles and practices;
  • Applicable Federal, State, and local laws, rules, regulations, codes and/or statutes;
  • Analytical methods and techniques;
  • Needs assessment methods;
  • Strategic planning principles;
  • Project management principles and practices.
Skills in:
  • Supervising subordinate staff;
  • Interpreting and applying applicable laws, rules and regulations;
  • Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and making recommendations in support of goals;
  • Preparing and administering budgets;
  • Performance delivery against student recruitment targets;
  • Compiling and analyzing data and preparing a variety of reports;
  • Speaking in public;
  • Developing strategic plans;
  • Ensuring compliance with applicable internal and external program requirements;
  • Monitoring legal and regulatory changes;
  • Maintaining confidentiality;
  • Analyzing processes and making recommendations for improvement;
  • Researching, analyzing and applying relevant information to the development of departmental processes and procedures;
  • Coordinating activities with other internal departments and/or external agencies;
  • Preparing a variety of reports related to operational activities, including statistical analysis;
  • Working with diverse academic, cultural and ethnic backgrounds of community college students and staff.
Ability to:
  • Effectively communicate both in writing and verbally;
  • See projects through to fruition;
  • Prioritize multiple projects and work in an environment with regular interruptions;
  • Interpret, analyze and evaluate complex problems to successfully recognize and define solutions;
  • Use computer technology for communication, data gathering and reporting;
  • Solve problems and defuse conflict situations.

Updated: 7/2022
New: 05/2019