Foundation Marketing Manager
Class: Management| Exempt status: Exempt | Grade: K
Under the direction of management, the Foundation Marketing Manager leads the communications and engagement strategy for the PCC Foundation to advance its mission, vision, and fundraising goals, through projects such as the annual appeals, special events, and comprehensive campaigns. Oversees the creative messaging, graphic development, appeals, digital campaigns and events programming to achieve marketing and fundraising results for the Foundation. Works with philanthropic community, government policy makers, alumni and friends, students, staff, retirees and business and industry leaders. The position supervises administrative services professionals, technical/support and/or classified staff.
Leadership competencies
- Advances Racial and Social Justice
Actively works toward the elimination of racism and social oppression; utilizes culturally responsive practices and processes to achieve equitable student and employee outcomes - Drives Vision and Purpose
Participates in the creation of and executes a vision for the College’s mission balancing compliance with flexible, multimodal, inclusive delivery of financial services. - Drives Engagement
Initiates and drives authentic exploration and engagement cross-departmentally to arrive at collaborative solutions that lead to employee and student success. - Accelerates Agility and Innovation
Analyzes systems, policies and practices and commits to continuous program improvement through the strategic use of culturally responsive data. - Builds Partnerships
Partners to solve problems, adapts communication and approaches, supports healthy conflict, and develops strong relationships with associated areas to advance institutional goals.
Our mission
To support student success by delivering access to quality education while advancing economic development and promoting sustainability in a collaborative culture of diversity, equity, and inclusion.
Our vision for equitable student success
Recognizing the unique value, perspectives, strengths, and challenges of every person who comes to PCC for education, all students will achieve their academic goals through equitable support, quality instruction, clear guidance to persist, and an unwavering commitment to completion shared by the entire College community.
Yes to Equitable Student Success (YESS)
Our roadmap to dismantling barriers and building inclusive systems of education and support.
Typical Duties and Responsibilities
- Oversees and administers marketing and communications for the Foundation including annual plans, message development, campaign, creative direction, target audiences, timelines, talking points, and other related issues. Establishes standards and procedures that support the accuracy, accessibility, and consistency of the communications to ensure fundraising goals are met.
- As part of the Foundation leadership team, participates in setting, measuring, and meeting the Foundation’s fundraising goals and strategic priorities.
- Develops and manages the Foundation’s brand and creative strategy in conjunction with the College. Establishes standards to maintain College guidelines and oversees their implementation.
- Manages the Foundation strategies to drive successful giving campaigns through annual giving vehicles and special events to ensure fundraising goals are achieved.
- Advises College leadership, students, faculty, and staff on a variety of Foundation policies and practices as related to campus, student and programmatic areas.
- Leads the development, maintenance, modification and evaluation of marketing and communication materials produced through the department i.e., annual reports, publications, videos, events, printed collateral, digital marketing, direct mailings, image development and design, research, and talking points. Advises team members and ensures products are delivered on time.
- Supervises academic professionals, technical/support, and/or classified staff. Hires, evaluates, trains, disciplines and recommends dismissal of staff as necessary. Manages relations with applicable contractors and external service providers.
- Develops, implements, and monitors project budgets, ensuring compliance with applicable fiscal restraints. Analyzes data, manages resources effectively and makes adjustments to project budgets and activities to ensure strong fundraising results.
- Develops and disseminates public relations materials, including press releases, media packets, feature stories for the foundation and college website and magazine, social media content and internal communication pieces.
- Manages Foundation website and social media channels, developing content and increasing followers to meet overall communication and marketing priorities.
- Oversees the Foundation’s donor stewardship program for annual donors, first-time donors and legacy society donors.
- Prepares and delivers presentations. Facilitates and participates in a variety of meetings. Attends professional conferences and training sessions, as directed.
- Fosters and maintains relationships with business, industry, governmental agencies, community organizations and educational institutions and affiliations. Serves as a liaison with other departments and students within the College in order to provide and share information.
- Serves as lead staff for assigned Foundation Board volunteer committee(s).
- Performs other related duties as assigned.
Work Environment
Work environment includes frequent disruptions and changes in priorities. Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. Working hours may vary and some evening or weekend work is required. In-district travel to other locations is required as necessary. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily.
Minimum Qualifications
Bachelor’s Degree in Communications, Marketing, or related area. Three (3) years progressively responsible experience related to area of assignment, including two years supervisory experience.
Or Bachelor’s Degree in any field And five (5) years progressively responsible experience related to the area of assignment including two (2) years supervisory experience.
OR seven (7) years progressively responsible experience related to the area of assignment including two (2) years supervisory experience.
Knowledge, Skills, and Abilities
Knowledge of:
- Marketing and communication principles and practices, including website, film and graphic design management;
- Annual giving, event revenue generation, and general fundraising strategies and techniques;
- Stewardship and ethics, including the Association of Fundraising Professionals code of ethical conduct;
- Leadership and management principles;
- Writing with a focus on fundraising;
- Event planning;
- Community college operations and administration principles and practices;
- Project and contract management principles and practices;
- Applicable federal, state, and local laws, rules, regulations, codes, and/or statutes;
- Public relations principles;
- Budget, financial and business management principles and practices;
- Social media principles and practices;
- Community-centric fundraising principles.
Skills in:
- Supervising diverse staff;
- Persuasive writing skills;
- Creating marketing plans and strategies;
- Managing projects;
- Developing and coordinating creative concepts, messages, written materials, and visual appearances to achieve desired objectives and College branding;
- Planning and executing special events, including revenue-generating events;
- Compiling, analyzing and interpreting data and information and making appropriate recommendations based on findings;
- Preparing a variety of reports related to operational activities, including statistical analysis;
- Speaking in public presenting information, group facilitation, influencing and negotiating;
- Utilize computer technology used for communication, data gathering and reporting;
- Use standard software programs, fundraising databases, and database reporting systems;
- Analyzing processes and making recommendations for improvement;
- Ensuring compliance with applicable internal and external program requirements.
Ability to:
- Work with diverse academic, cultural and ethnic backgrounds of community college students, staff and partners;
- Communicate effectively and maintaining relationships with all levels of management, board of directors, staff and external partners, including media representatives;
- Navigate sensitive or complex political issues;
- Maintain confidentiality;
- Communicate effectively through oral and written mediums;
- Work independently and manage multiple projects simultaneously;
- Manage and execute successful donor cultivation or fundraising events;
- Maintain a collaborative style that fosters workplace excellence and teamwork.
New: 5/2022
Portland Community College is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected class.