People Strategy, Equity, and Culture

Marketing Assistant Manager

  • Title: Marketing Assistant Manager
  • Category: Management
  • FLSA: Exempt
  • Grade: K

Job Summary

Under the direction of the Marketing Manager is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages.

Distinguishing Characteristics

The Marketing Assistant Manager is responsible for assisting the Marketing Manager with District-wide marketing initiatives.

Typical Duties and Responsibilities

  1. Confers with department directors, committees, managers, and staff teams to provide marketing consultation. Assesses products and programs and makes recommendations for profit potential via marketing programs. Develops related strategies and provides training on how to implement strategies.
  2. Creates written plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues.
  3. Develops and designs proposals, advertisements, internal communication pieces, web pages, and/or other related collateral materials and participates and oversees the production of such materials by providing direction to applicable individuals.
  4. Supervises administrative professionals. Participates in hiring, evaluating, training, disciplining, and recommending discharge of staff as necessary.
  5. Positions in this classification may perform all or some of the responsibilities above and all positions perform other related duties as assigned.

Minimum Qualifications

Bachelor’s Degree in Marketing, Communications, or a related field. Relevant experience may substitute for the degree requirement on a year-for-year basis. Three years of progressively responsible experience in managing marketing and communication activities, including one year of supervisory experience.

Knowledge and Skills

Knowledge of:
  • Supervisory principles;
  • Marketing principles and practices;
  • Media relations principles and practices;
  • Public information principles and practices;
  • Program management principles;
  • Budgeting principles and practices;
  • Graphic design, print production, and web publishing principles and practices.
Skills in:
  • Supervising subordinate staff;
  • Defining problems, collecting data, establishing facts, and drawing valid conclusions;
  • Preparing a wide variety of marketing materials;
  • Managing projects;
  • Facilitating meetings;
  • Handling multiple tasks simultaneously;
  • Developing marketing strategies;
  • Working with diverse academic, cultural and ethnic backgrounds of community college students and staff;
  • Utilizing computer technology used for communication, data gathering and reporting;
  • Communicating effectively through oral and written mediums.

Work Environment and Physical Requirements

Work is generally performed in an office environment, with frequent interruptions and irregularities in the work schedule. Frequent reaching, sitting, walking, standing, lifting, stooping, or carrying of equipment and materials may be required. Incumbents may be required to lift and carry up to 25 pounds.

Rev: 04/07
Replaces: Marketing Manager ELC