Program Marketing Manager
Class: Management | Exempt status: Exempt | Grade: K
Under the direction of management, the Program Marketing Manager oversees and administers Marketing Communications for the following departments: Community Education, Small Business Develop Center, Institute for Health Professionals, Professional Development & Training, and Workforce Development. The incumbent responds to inquiries from College departments, the community, and/or external agencies and may supervise administrative services professionals, technical/support and/or classified staff. The Program Marketing Manager also leverages this portfolio of departments into the College-wide academic and career pathways strategies, plans, and tactics.
Leadership competencies
- Advances Racial and Social Justice
Actively works toward the elimination of racism and social oppression; utilizes culturally responsive practices and processes to achieve equitable student and employee outcomes - Drives Vision and Purpose
Participates in the creation of and executes a vision for the College’s mission balancing compliance with flexible, multimodal, inclusive delivery of financial services. - Drives Engagement
Initiates and drives authentic exploration and engagement cross-departmentally to arrive at collaborative solutions that lead to employee and student success. - Accelerates Agility and Innovation
Analyzes systems, policies and practices and commits to continuous program improvement through the strategic use of culturally responsive data. - Builds Partnerships
Partners to solve problems, adapts communication and approaches, supports healthy conflict, and develops strong relationships with associated areas to advance institutional goals.
Our mission
To support student success by delivering access to quality education while advancing economic development and promoting sustainability in a collaborative culture of diversity, equity, and inclusion.
Our vision for equitable student success
Recognizing the unique value, perspectives, strengths, and challenges of every person who comes to PCC for education, all students will achieve their academic goals through equitable support, quality instruction, clear guidance to persist, and an unwavering commitment to completion shared by the entire College community.
Yes to Equitable Student Success (YESS)
Our roadmap to dismantling barriers and building inclusive systems of education and support.
Typical Duties and Responsibilities
- Oversees and administers marketing communications for the assigned areas to include establishment of standards and procedures that ensure the accuracy, accessibility, clarity and consistency of marketing communications.
- Plans, develops and implements innovative marketing strategies to meet the enrollment goals of the assigned area(s). Works closely with management and program directors to develop strategic and tactical plans for the programs and services offered by these departments. Works with management team to address issues or concerns to facilitate the continuous improvement of the marketing plan.
- Leads the development, maintenance, modification and evaluation of assigned area(s)’s marketing plans in alignment with the College’s marketing plan. Works in collaboration with the College marketing team.
- Supervises academic professionals, technical/support, and/or classified staff. Hires, evaluates, trains, disciplines and recommends dismissal of staff as necessary.
- Oversees the production of publications for the assigned area(s), classes and special events. Writes, edits, designs and serves as the creative director for staff as they produce advertising for a variety of mass media.
- Develops, implements, and monitors marketing budget, ensuring compliance with applicable fiscal restraints. Manages resources effectively and coordinates marketing budget allocation for the assigned areas.
- Monitors stock levels of publications and approves reprinting; manages contracts with outside vendors. Interacts with Purchasing and Accounting departments.
- Creates a system for ongoing market research. Analyzes data and develops reports and documents according to college requirements and the needs of the assigned area.
- Prepares and delivers presentations. Facilitates and participates in a variety of meetings. Attends professional conferences and training sessions, as directed.
- Fosters and maintains relationships with business, industry, governmental agencies, community organizations and educational institutions and affiliations to ensure the quality and relevance of the assigned area marketing plans. Serves as a liaison with other departments and students within the College in order to provide information.
- Participates in regional and national organizations to stay abreast of changing technologies in publishing and communications and computerized multimedia.
- Performs other related duties as assigned.
Work Environment
Work environment includes frequent disruptions and changes in priorities. Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. Working hours may vary and some evening or weekend work is required. Frequent travel to other locations is required and possession of a current driver license. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily. Travel between campuses and within the College District requires the ability to drive and use of a personal vehicle.
Minimum Qualifications
Bachelor’s Degree in Communications, Marketing, or related area. Three (3) years progressively responsible experience related to area of assignment, including two years of lead or supervisory experience. Successful completion of PCC LEAD Academy or a comparable external leadership training program may substitute for up to 6 months of lead or supervisory experience.
OR Bachelor’s Degree in any field And five (5) years progressively responsible experience related to the area of assignment including two (2) years of lead or supervisory experience. Successful completion of PCC LEAD Academy or a comparable external leadership training program may substitute for up to six (6) months of lead or supervisory experience.
OR seven (7) years progressively responsible experience related to the area of assignment including two (2) years of lead or supervisory experience. Successful completion of PCC LEAD Academy or a comparable external leadership training program may substitute for up to six (6) months of lead or supervisory experience.
Knowledge, Skills, and Abilities
Knowledge of:
- Marketing and communications principles and practices;
- Supervisory principles;
- Grant management and contract administration principles and practices;
- Applicable federal, state, and local laws, rules, regulations, codes, and/or statutes;
- Public relations principles;
- Budget, financial and business management principles and practices;
- Analytical methods and techniques;
- Area resources;
- Strategic planning principles;
- Program/project management principles and techniques.
Skills in:
- Supervising diverse staff;
- Interpreting and applying applicable laws, rules, and regulations;
- Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and making recommendations in support of goals;
- Preparing and administering budgets;
- Planning and implementing program components;
- Compiling and analyzing data;
- Conducting needs analysis;
- Speaking in public;
- Conducting outreach activities;
- Interpreting complex documents;
- Analyzing processes and making recommendations for improvement;
- Assessing the consequences and outcomes of program initiatives;
- Ensuring compliance with applicable internal and external program requirements.
Ability to:
- Work with diverse academic, cultural and ethnic backgrounds of community college students and staff;
- Utilize computer technology used for communication, data gathering and reporting;
- Maintaining confidentiality;
- Communicate effectively through oral and written mediums;
- Monitoring legal and regulatory changes.
New: 7/2021
Portland Community College is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected class.