Typography
Consistent use of typography supports visual cohesion and leverages an emotional resonance with our brand. It’s a powerful way to help people get to know our unique style and increase the impact of our storytelling.
Primary Typefaces
Typography is an important part of the PCC visual identity system. When used correctly and consistently, typography unifies the appearance of marketing communications. These are the typographic families PCC uses for headlines, subheads, and body copy. You will notice there is a serif and sans serif family available. We recommend Helvetica be used for all categories (headlines, subheads, pull quotes, etc.), where Garamond only be used for large paragraphs of text. If you are not trained in graphic design, we suggest using only Helvetica and its provided weights.
Alternative Fonts
In marketing and communication materials, our brand typefaces should always be used. However, there are circumstances when the PCC brand fonts will be unavailable. In those instances, these alternative fonts should be used in lieu of the brand fonts. These alternate fonts are freely available on all PC and Mac operating systems. They are recommended for business correspondence, as well as email signatures, PowerPoint templates, and websites.
