Class Schedule

Class information

BA234 International Marketing

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  • CRN: 20870
  • Credits: 3

Class materials

Textbooks

Find out which textbooks are required for this class.

Details about this class

This course is a comprehensive exploration of global marketing principles. Through this course, you will develop a nuanced understanding of international market dynamics, digital marketing strategies, and cross-cultural consumer behavior. The curriculum covers a broad spectrum of essential topics that are necessary for mastering the global marketing landscape. Each module is structured to enhance your understanding and application of core concepts, from market segmentation and targeting across diverse geographical regions to the development of strategic marketing plans that resonate on a global scale.

This course includes in-person meetings and group activities, so regular attendance is important. We meet on Wednesdays from 12:00 to 1:20 PM at the Sylvania campus. Here are the specific in-person meeting dates:

  • April 2
  • April 16
  • April 30
  • May 14
  • May 28 
  • June 11

The rest of the learning activities, such as assignments and quizzes can be completed online outside class time.

Technology

There is no additional technology required for this class.

No show policy

Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class. It is important to log in as soon as the class starts to see what the participation requirements are.

Online and remote teaching technical requirements

Please be sure to read the quick guide to Online Learning technical requirements.

Students with disabilities

Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.

Online prerequisite: Start Guide for Online Learning

Before you take your first online class at PCC, you must complete the start guide for online learning. The start guide will help you decide if online classes are right for you. Once you complete the start guide, you will be eligible to register for online classes.

The Start Guide is not required for remote classes but strongly recommended.