Portland Community College | Portland, Oregon

BA235 Social Media Marketing

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Covers the use of social networks and emerging media in marketing and the role of social media in developing corporate, institutional or brand identity. Prior completion of Principles of Marketing (BA 223) is recommended. Completion of Computers in Business (BA 131), Basic Computer Skills (CAS 133) or computer literacy recommended. Prerequisites: (WR 115 and RD 115) or IRW 115 and MTH 20 or equivalent placement. Audit available. (See course content and outcomes [opens in new window].)

Credits: 4

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-person: classes take place at specific times and locations. Attendance in person is required.
• Online: classes do not have meeting times. Regular online interaction is required and there are weekly assignments.
• Remote: classes take place at specific times online. Students must be logged in during class meeting times.
• In-person and remote: classes meet both in-person and remotely. Attendance at both is required.
• In-person and online: classes meet in-person with additional online activities required.
• Remote and online: classes meet remotely with additional online activities required.