Portland Community College | Portland, Oregon

BA289 Marketing Capstone

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Covers the development and presentation of a marketing plan in a team environment, drawing on concepts taught throughout the degree program. Focuses on the elements of planning, market research, development of positive team dynamics, and the practical application of marketing techniques. Recommended: Students should enroll in this course near the end of their degree program. Prerequisite: Department or instructor approval required. (See course content and outcomes [opens in new window].)

Credits: 3

Class schedule definitions

Cost:

cost is based on the number of credits – see tuition and fees

Books:

$0 or <$40 means low cost books (doesn't include other supplies like calculators)

Register:

use the CRN to register in MyPCC – see how to register

Class types:

see more about class types

• In-person: classes take place at specific times and locations. Attendance in person is required.
• Online: classes do not have meeting times. Regular online interaction is required and there are weekly assignments.
• Remote: classes take place at specific times online. Students must be logged in during class meeting times.
• In-person and remote: classes meet both in-person and remotely. Attendance at both is required.
• In-person and online: classes meet in-person with additional online activities required.
• Remote and online: classes meet remotely with additional online activities required.