Class information

BA289 Marketing Capstone

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  • CRN: 21283
  • Credits: 3

Class materials

Textbooks

No textbooks required

Details about this class

Students will apply the marketing knowledge they have developed throughout the program by working on a course long case study.  Some elements of the case study will be completed in teams and some elements will be completed individually.  In class, there will be some review of marketing concepts and tools, discussions, guest speakers, and opportunities for project teams to work with the instructor.

This course meets on MW 10:00-11:20AM.  The class will meet in person at Sylvania campus on the following days:

  • March 31
  • April 2
  • April 30
  • June 4
  • June 9

The remaining class sessions will be held remotely on Zoom.

Technology

This course has both in-person and remote elements.  For remote class sessions, students are required to use their camera during class to support your engagement and active participation.  If you have any concerns or specific academic accommodations about using your camera during class, please contact me via email and/or talk to me during office hours.  We will work together to determine the best approach to addressing your concerns and ensuring your engagement and participation.

Students will need to use Microsoft Office for assignments.  

No show policy

Your instructor can mark you as a "no show" if you do not participate in your class during the first week. This will remove you from the class.

Students with disabilities

Students with disabilities should notify their instructor if accommodations are needed to take this class. For information about technologies that help people with disabilities taking Online based classes please visit the Disability Services website.